That kind of circulation is exciting for Jeremiah S. Papineau, senior editor of the 'burgh.
"We're going to have a focus on the side of Plattsburgh and the immediate surrounding area that we feel isn't currently served as well as it could be," said Papineau. "There's so much going on here with entertainment and the arts, in particular, and we feel the 'burgh can help highlight the talent we have here and all that Plattsburgh has to offer."
"We want to shine a light on what the people of Plattsburgh already know - that this region is a great place to live, work and have fun," added Papineau.
Coats said he's "thrilled to be able to offer new, exciting content that people will want to read and not put down."
"It won't be the same old news they've already seen on the 11 o'clock news the previous night," said Coats. "We're still going to include news of interest that many may not have seen through other sources, but we're mainly going to have much more concentration on local events, people and businesses. Our intention is to provide something for everyone."
The faces behind the 'burgh, in addition to Coats and Papineau, include editor and staff reporter Sarah L. Cronk, graphic designer Greg J. Hines and a sales team led by Cyndi Tucker that includes senior sales representative Ashley Tromblee.