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Looking at supermarkets vs. supercenters

As I strolled the aisles of the new store, I was shocked to see the difference in prices on the same items I'd just purchased at the supermarket.

What shocked me was how high they were.

Of the 21 items on my receipt, 14 of the products' "every-day" prices were significantly higher at the supercenter than the sale prices I'd paid one day earlier at the supermarket - in some cases, several dollars' more on a single item. Six of the products I purchased were more expensive at the supermarket, but we're talking pennies more, not dollars - in many cases, the difference between $1.97 and $1.99. And while it's true the regular prices of the supermarket sale items are often higher, smart shoppers aren't paying those regular prices. We watch for sales and price drops, then move in and buy what we need when the price hits that low.

Again, while I certainly could have used my coupons at the supercenter to buy the same products, I brought the supermarket's lower prices down even more by using my coupons there.

Low prices aren't the only aspect of saving big, however. Supermarkets often offer additional promotions that can cut your grocery bill significantly. Next week, I'll share the rest of this story and you'll see how I took those groceries home from the supermarket for 69 percent less than I would have paid using the same coupons on the same items at the supercenter!

(c) CTW Features

Jill Cataldo, a coupon workshop instructor, writer and mother of three, never passes up a good deal. Learn more about couponing at her Web site, www.super-couponing.com. E-mail your own couponing victories and questions to jill@ctwfeatures.com.

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