WARRENSBURG - With a show of overwhelming support, people from all over the region showed up to hail the re-emergence of a landmark Adirondack-area enterprise, which has rebounded from a fire that consumed their enterprise less than five months ago.
Saturday, Oscar's Smoke House held a grand re-opening ceremony, and an estimated 2,000 people throughout the day attended to celebrate.
Area residents and visitors not only witnessed a ribbon-cutting, but took tours of the new plant, tasted samples of smoked meats and cheeses, greeted employees, and bought food to take home.
While many thought the celebration of Oscar's return was over late Saturday, the crowds resumed Sunday with nearly as many people as attended Saturday's official opening.
But the show of support wasn't over, as record-breaking business continued Monday, Oscar's owner Jerry Quintal said early this week.
"The number of people who showed up and wished us well was just overwhelming," he said. "The amount of business we did was staggering - we set all sorts of records as far as retail sales go."
Quintal credited the newspaper and television coverage for drawing thousands into Warrensburg over the weekend.
Area newspapers, including the Adirondack Journal and The Chronicle gave Oscar's reopening extensive front-page advance coverage. Six television stations broadcast the event. PBS attended Saturday, and returned on Sunday to film a mini-documentary of Oscar's rise from the ashes, Quintal said.
"We couldn't have gotten better advertising through the media," Quintal said. "The press coverage we've had has been unbelievable."
Saturday's celebration started off with hundreds gathering for the 9 a.m. ribbon cutting ceremony.
An hour earlier, however, Warrensburg's Main Street was already lined with vehicles of those attending.
Folks waited outside the Oscar's new building, chatting, with Jerry Quintal occasionally showing his face - complete with a gag pig nose - out the front door to elicit giggles from children.