Pico Mountain's opening day to benefit charity

RUTLAND - With Pico Mountain set to open its' 75th season on Dec. 17, the Killington resort recently announced that it will contribute $20 to the United Way of Rutland County from each Pico Express Card sold on opening day. The Express Cards, which offer $29 mid-week (non-peak) tickets and $39 weekend and peak day rates, cost $39 and everyone who purchases one can ski for free on opening day. "We're very excited to open a day earlier than expected and offer our guests

a free day of skiing, and a great deal on the Express Card, while supporting a great community cause," said Tracy Taylor, Pico Mountain's director of operations. According to Chuck Sharp, Director of Rutland's United Way, the money generated through the Pico event will go directly

towards the United Way's 2010 funding goal of $560,000. The United way is a nonprofit organization

that aids local families and children.

"This partnership has been going on for several years now, thanks to the generosity of the great folks at Pico," Chuck Sharp said in a recent interview.

"Tom Horrocks is the Director of Marketing at Pico and has been a great friend of the United Way. He has personally helped us reach our campaign goal in years past by coming up with creative ways for us to partner with Killington/ Pico."

The Express Card is like a season pass featuring the skiers or rider's photo, which is also linked to a credit card. Each day, the first time the card is scanned at the ski lift, the credit card is automatically charged the discounted Pico rate.

The money raised will help support our efforts to raise our community goal of $560,000 to support 34 non-profit health and human service agencies working in Rutland County," Sharp concluded. "Last year alone, these agencies responded to over 26,000 requests for assistance in our community and the numbers continue to climb.

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