PLATTSBURGH - The idea is simple - get kids moving.
Mountain Lake PBS has launched a video submission contest called "Mountain Lake Moves!" in an effort to get kids and their families off the couch and eating healthier. The contest invites children in grades 6-12 to submit their original videos promoting "healthy eating and/or physical activity."
Jennifer Kowalczyk, director of communications for Mountain Lake PBS, said the contest is part of the station's effort to do something on a local level to promote health and wellness.
"We've been wanting to do a video contest for awhile, and just hadn't come up with the right [topic]," said Kowalczyk.
Jane Owens, the station's director of education and outreach, had recently participated in conferences at the national level that dealt with the topic of health and wellness, said Kowalczyk, which provided the inspiration for the contest.
"I think it's a great fit with a new strategic plan we're writing," said Kowalczyk. "The contest engages the community in asking them to be a part of it, rather than us just providing the content for it."
Mountain Lake Moves! encourages submissions of videos 30-60 seconds in length. The videos must incorporate the tagline "Mountain Lake Moves" and must be the original work of the student, though guidance can be provided by adults. Videos will be subject to review for content and appropriateness prior to uploading onto the station Web site and all video will be judged on creativity, composition and message.
The winning video will air on Mountain Lake PBS, and the creator or creators will win an iPod Touch. The runner up video creator(s) will win a Flip video camera.
"What we're hoping is that once all the videos come in, we'll have at least a couple of them that we'll be able to air on Mountain Lake PBS as a public service announcement that promotes health and fitness for kids and families," said Kowalczyk.
"This contest provides students the opportunity to develop the 21st century digital literacy skills that they'll need to be successful," Owens said in a statement. "This local initiative is aligned with the national Let's Move campaign to raise a healthier generation of kids."
Entries are due no later than 5 p.m. Friday, Oct. 8, and may be mailed to Mountain Lake PBS, 1 Sesame St., Plattsburgh N.Y. 12901. Complete criteria for Mountain Lake Moves! submissions, including how to submit videos on-line, can be found at www.mountainlake.org/moves.html.