PLATTSBURGH - Fashion Exchange is clearing out summer stock to make room for cozy and trendy fall fashions.
For the past 18 years, the consignment store, located at 164 Boynton Ave., has been providing the area with trendy, lightly used clothing for about 60 to 80 percent less than retail.
With back to school season around the corner, Fashion Exchange has begun stocking juniors fall fashion and men and women's fall fashion.
"Fall is our busiest season," said owner Peg Tucker. "In retail, their business is booming during the Christmas season. For us, historically fall is our busiest season."
According to Tucker, those shopping for their back-to-school outfits, often stop by Fashion Exchange before going to the mall.
"They'll have only so much money for back-to-school shopping that the more clothing they get here the more they will have for those token, more expensive purchases at the mall," said Tucker. "They can get that Abercrombie hoodie, because they got all their jeans and tops here for a lower price than retail."
However, the consignment shop hits more than just students in the fall.
"My theory is people just get really excited about back-to-school season," said Tucker. "I think it goes back to the back-to-school shopping we all did as a kid when mom always took us shopping to get new clothes in the fall."
Finding a bargain and shopping wisely has become the new chic in this time of economic uncertainty, Tucker said.
"Consumers are taking pleasure in finding bargains rather than splurging in an era where, even for the well-off, ostentatious consumerism has come to be perceived as unattractive," she explained.
Currently summer clothes at the store are being marked down up to 70 percent off, to make room for the new fall fashions, that they began accepting Aug. 1.