The campaign begins this week, and includes a 4-color promotional brochure promoting the "Buy Local" program, which will be available at participating businesses, local Chambers of Commerce, at information centers along the I87 corridor and at the ferry landing in Crown Point. In addition to the brochure, local newspaper, radio, and billboard advertisements will drive consumers to the website where they can download and print coupons that are redeemable at participating local merchants. "The online coupons represent value-added opportunities for consumers, such as a percentage off retail prices or buy one, get one free promotions," said Calabrese. "The online mechanism allows merchants to add their own coupons to promote their products."
Along with the brochure, printed $1 OFF coupons will be distributed at the Crown Point ferry landing along with the "Buy Local" brochures. The $1 OFF coupons allow consumers $1 off any purchase of $5 or more at participating businesses in Crown Point, Moriah and Ticonderoga. The participating businesses will then be reimbursed one dollar for each of the $1 OFF any purchases of $5 coupons they collect.
Upon notification of the award of the marketing funds, Essex County IDA hosted workshops to advise local businesses about how they might strengthen their current customer base and attract new customers, and to provide technical assistance and explain how they can take advantage of the "Buy Local" program.
The campaign is a collaborative effort between the IDA and the Regional Office of Sustainable Tourism. Merchants in Crown Point, Moriah and Ticonderoga who are not already taking advantage of the program are invited to participate, and encouraged to contact Suzanne Maye at the Lake Champlain Visitors Center at 518.597.4649. Visit www.shopchamplain.com for more information.