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SBDC to host series of seminars, classes begin Wednesday

PLATTSBURGH - Small business owners, it's time to get focused.

The North Country Small Business Development Center has partnered with Cornell Cooperative Extension to present a series of seminars for small business owners in the North Country.

Rick Liebowitz, regional director of the North Country SBDC, will host the three-part series, which will include topics such as financial security, marketing tactics and cash return for well-researched products.

"It's for people just starting out in small business," Liebowitz said. "They are financial management seminars."

SBDC and CCE are two community focus groups that use seminars and community outreach to increase quality of life in New York communities. CCE is directly funded by Cornell University.

The seminar will begin this Wednesday, April 7, from 7-8:30 p.m. at CCE, 6064 State Route 22, Suite 5. The first night, titled "Keeping Score to Win the Game: Cash is King," will focus on "certain areas within a business that can quantify performance," according to Liebowitz. The director gave the example of food service, in which a business would need to know how much and what type of food and supplies to get in order to have a successful food service establishment.

The second night, Wednesday, April 14, will focus on three things that can "increase your net profit performance." Liebowitz said this night will explain what makes your money and how to make more of it.

"There is the old claim, 'If you build it they will come,'" Liebowitz said. "But, you have to have incentive."

Liebowitz said the seminars would concentrate on helping small business owners focus their operation, thus making small businesses in the area more profitable and efficient.

The final night, "Shout it Out Marketing," will focus on advertising and marketing. Liebowitz said the final seminar will focus on how to "get a big return on their marketing dollar."

The registration fee for the seminar is $25, with pre-registration required.

For more information, contact CCE at 561-7450, or visit the SBDC Web site at www.northcountry.nyssbdc.org

Michael O'Keefe is an intern with the State University of New York at Plattsburgh.

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