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Businesses unite to promote North Creek

NORTH CREEK - Local business owners have come together recently to form a business alliance for the betterment of downtown North Creek.

The alliance has been holding informal meetings since November to discuss common goals regarding the improvement of the small business community on Main St. in North Creek, according to alliance co-chair Joel Beaudin.

"We're competitors, but we're not very competitive," he said of the business owners who collaborate through the alliance.

Rather than challenge fellow owners for business and strive to beat one another to a profit, the alliance members have come together to support the community of North Creek. Such teamwork is proving successful.

Co-chair Mike Bower and other members have joined in hopes of creating a sort of synergy within the community.

The alliance is responsible for the shuttle service by Brant Lake Taxi and Transport Service that now provides transportation between the village and Gore Mountain Resort as well as within the town of North Creek.

The alliance has also provided many of the visual improvements along Main St.

During a Aug. 20 meeting, members of the alliance expressed a plan of action to work with the local chambers of commerce as well as the Adirondack chamber of commerce to draw attention to what downtown North Creek has to offer the public.

They also recognize the lack of a relationship between the Gore Mountain Ski Resort and the village of North Creek.

"Man visitors come to ski Gore and never realize that the village of North Creek even exists," said Beaudin.

A major goal of the alliance is to work with Gore rather than against it to create a relationship that benefits the business efforts of both parties.

Current projects that the alliance is undertaking include, publicity of Harvest Fest and the "Music by the River" series, the education of skiers about Main St., and how to approach the number of empty store fronts seen on Main St.

"We hope to cooperate to solve mutual problems and reach mutual goals," said Beaudin.

Business alliance meetings are held every Thursday at Bar Vino from 8:30-9:30 a.m. and the public is welcome to attend.

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