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Willsboro businesses boost collective image

WILLSBORO - Businesses in Willsboro are pooling their resources in an attempt to spur economic growth in the area.

The Willsboro Development Corporation, a non-profit organization steered by business owners and town officials in Willsboro and Essex, is launching an advertising campaign that they hope will encourage more overall consumer activity in the area.

For the past 15 years, the WDC has tried to attract and retain business and industry to the Willsboro-Essex region by facilitating loans and cross-promoting its member businesses, which now number 16.

This latest campaign, however, will be extended to other businesses in Willsboro and Essex which may not be WDC members.

"It's just another way we can try and help the business community as a whole," said Darren Darrah, a WDC board member.

As part of the campaign, WDC will be purchasing a recurring full-page advertisement in Denton Publications newspapers. Darrah said they will then open up portions of the ad to be purchased by nearby businesses at a reduced price; effectively subsidizing their advertising.

The goal, Darrah explained, is to encourage both local and out-of-town shoppers to patronize Willsboro businesses, thereby spurring the economy throughout the town.

"People are going to see what Willsboro has to offer," he said, noting how the advertisements will often include special offers and coupons. "You don't have to go to Plattsburgh to get it; you can get it here."

In the process, the WDC hopes to encourage more Willsboro businesses to become members of the organization, which, in lieu of any formal Chamber of Commerce, is the town's only business organization.

"We're all in the same economic boat," he said. "If we can help keep that company in business, they're going to support the other businesses in the town."

If all goes well, the initiative will not only sustain existing businesses, but attract new industries to the town as well.

"Willsboro has a lot to offer as far as workforce and location," said Darrah, noting its proximity to I-87 and presence of an industrial park with access to rail infrastructure. "We have a bright future; we just need to be grouped together and work for the common good."

For more information on how to participate in this WDC initiative, contact Darren Darrah at 963-4598 or darren@willex.com

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