Here's a great example. My grocery store recently had a full-page ad in the coupon inserts. The ad contained a $3 coupon for dog food. At the top of the page, the ad proudly proclaimed that the dog food was on sale for $8.99 at my store this week. It said "Use this $3 coupon, and you'll pay just $5.99 a bag."
Now, I know from experience that $8.99 is not a very good sale price for that dog food at all. While it may be "on sale," it's not the rock-bottom, lowest price that I've seen the dog food sell for in past sales. So instead of falling for this common advertising tactic, I held onto that $3 coupon and didn't use it the week that the store wanted me to.
Four weeks later, guess what? The dog food went on sale for $3.99 a bag! That's when I went in with my $3 coupon. I got my dog food for just 99 cents. If I'd purchased it the week I received the coupon, even with the coupon savings I would have paid $5.99 a bag. By waiting a few weeks, I saved $5.
When you start to think about shopping this way for almost everything we buy the savings start to really add up! And that's why we save all of our coupon inserts. So build a library of your coupon inserts. Keeping them all allows us to have many coupons on hand when those good sales come around.
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Jill Cataldo, a coupon-workshop instructor, writer and mother of three, never passes up a good deal. Learn more about couponing at her Web site, www.super-couponing.com. E-mail your couponing coups and questions to firstname.lastname@example.org.