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Denton Publications adds 15 newspapers

Eagle Newspapers, based in Syracuse, and Spotlight Newspapers, based in Delmar, have been purchased by Community Media Group LLC - a new company formed by Denton Publications owner Daniel E. Alexander.

The new partnership draws 15 free and paid community newspapers under the Denton umbrella, bringing the local company's total number of publications to 25 with a combined circulation of 250,000, as well as a number of niche publications and Web sites.

While the purchase will open numerous advertising opportunities and create a network for sharing resources and improving content, Alexander stressed the papers will all retain their commitment to community journalism.

"We plan to remain local, we believe in the community newspaper concept," Alexander said. "At the same time, we recognize people do travel, and both advertisers and readers will no doubt have an interest in the areas covered by these papers."

For example, Alexander said a local event like Race the Train which took place in North Creek in September can now receive publicity in a much greater portion of New York and Vermont, through the new partnership.

"Our network is far reaching," Alexander said. "I've been told that our publicity of these events definitely draws participants, which in turn brings money to our communities. This new relationship can only help with that."

The same opportunities exist for advertisers, Alexander said. Advertisers will soon have the ability to reach 250,000 homes throughout Vermont, northern and central New York, as well as the Capital District with just one buy - or they can target a single region.

"The benefit over the metro dailies is we can zone for a specific region, or offer the entire area," he said. "We see this as an opportunity for choice."

Both Eagle Newspapers and Spotlight Newspapers are strong organizations which have for years produced upscale community newspapers with numerous awards to their credit.

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