Here's an example. A box of granola bars is usually $3.29 at my large supermarket. The same brand of granola bars is $2.99 at an "every-day low price" grocery in town. The grocery store doesn't change or cycle its prices; the granola bars are $2.99 every single day.
But at the supermarket, the granola bars will go on sale numerous times over the next 12 weeks. Some weeks the bars will be the full $3.29, but other weeks the price will be lower ... and lower still. I watched the bars over several weeks and saw them go on sale for $2.99, and $2.49 and $1.99. But one week, the bars dropped again, to "2 for $3," or $1.50 a box.
During this entire time, I was holding onto a $1 coupon for the granola bars. When the bars hit $1.50, they were now on sale for less than half their original price. I used my $1 coupon and took the box home for 50 cents. If I had purchased the granola bars at the "every-day low price" store with my $1 coupon, I would still have paid $1.99 a box. But I picked them up for a quarter of that price ... at the larger, so-called "more expensive" supermarket!
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Jill Cataldo, a coupon workshop instructor, writer and mother of three, never passes up a good deal. Learn more about couponing at her Web site, www.super-couponing.com. E-mail your own couponing victories and questions to firstname.lastname@example.org.