SARANAC LAKE - The Community Relations team at Adirondack Medical Center has been selected as the winner of the 2009 Public Relations Excellence Award by the Healthcare Association of New York State (HANYS).
The award is to acknowledge the breadth of creativity and excellence for advocacy efforts of New York's health care providers. AMC was chosen as the award recipient from the Northeastern New York region, which includes nearly 100 hospitals and long term care facilities.
Each year, HANYS calls upon its membership to engage in grassroots advocacy efforts on a broad range of topics. One of the more dominant issues relates to the state budget process, and the often serious ramifications of funding cuts for health care providers.
AMC uses a broad communication plan to engage its internal audience such as staff, trustees and physicians, as well as the external audience like the broader community, civic and community leaders, and elected officials. AMC uses a variety of tactics to implement its advocacy strategy, including press releases, paid advertising, community meetings, hosting round-table discussions with elected leaders either at AMC or at the elected officials district or capitol offices.
The AMC Community Relations team is comprised of Cheryl Breen Randall, Executive Director of the AMC Foundation & Community Relations, and Joe Riccio, Communications Manager.
"Cheryl and Joe have done an exceptional job of raising awareness and engaging the public when it comes to advocating for health care issues and AMC," said Chandler Ralph, President & CEO. "These are critical times for health care providers, and effective communication is a valued asset."
"The value of HANYS' advocacy grows exponentially when our member institutions engage in effective grassroots advocacy in their home communities," said Daniel Sisto, President of HANYS in his communique to AMC's Community Relations team. "We are therefore pleased to recognize your success in carrying our shared message to your local policy-makers and elected leaders."
Randall has been with AMC, and before that Lake Placid General Hospital, for almost 30 years. She has served in a variety of capacities, and currently oversees the Foundation and Community Relations. Riccio has been with AMC since 2006, and prior to that he was the Editor of The Malone Telegram.
For more information about AMC, log onto www.amcCares.org.