The firm will also present a branding workshop to area businesses and Chamber members so they will know how to incorporate the region's new branding into their own marketing efforts. Following that, advertising materials will be developed for the region, such as a take-one brochure and a public relations initiative with FAM trip is under consideration.
"We welcome participation by the community in this process, and we continue to seek donations that will enable us to expand the scope of our branding campaign to include media advertising," Milner said. "It's an exciting initiative and one that will help this region expand its tourism marketing."
For more on the branding initiative, contact the Gore Mountain Region Chamber of Commerce, PO Box 84, North Creek, NY 12853. Phone 518-251-2612. www.gorechamber.com