"We're thrilled the Today Show personalities are coming to both the Adirondacks and The Sagamore," he said. "This show will certainly be a boost to our tourism for the season, and this increase could be immediate - We're excited."
The publicity for The Sagamore generated by the broadcast could also have a substantial long-term effect as millions are introduced to the amenities and grandeur of the resort and its surroundings, he said.
The other three other destinations to be profiled, one to be aired on the Today Show each Tuesday through Thursday, are the Key Islands Fla., San Antonio Texas, and Las Vegas, Johnson said.
"To be aligned with these three destinations positions the Lake George region in such a prominent way," she said.
Johnson spent days last week accompanying Today Show advance staffers who scoped the area, and shot footage of vacationers fishing on the lake, camping at Hearthstone Point Campground, and participating in various water sports. An interview with Lake George Village Mayor Robert Blais is also included in the show. The segments were shot July 15 through 19, she said. There is also likely to be footage depicting Lake George's rich history and the notable and influential families through the years that have lived on the lake's shores. Johnson said a segment on the area's bygone days includes an interview with local historian Bill Gates.
Other segments may include footage of the local tour boats and perhaps hot-air ballooning, she said.
Johnson been working to land the Today Show exposure for months, as well as assisting the producers in recent weeks. She had heard of the possibility of the Lake George area being chosen for the show, and she sent various materials, information and video footage on the region to the Today Show producers to secure the producer's choice.