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Lake George to get national exposure on NBC's Today Show

BOLTON LANDING - NBC's Today Show is broadcasting live Monday from The Sagamore Resort as it presents Lake George as one of four top vacation destinations in the nation, and area government and tourism officials are excited about the national exposure.

The scenery, accommodations and activities offered by the Lake George area will be showcased for a full hour in this show, a kickoff of the four-day series, "Today Takes a Vacation." The live segments, featuring Today Show hosts Meredith Viera and Ann Curry, will be intermixed with footage shot this past week and videos taken on behalf of the Warren County Tourism Department, agency director Cate Johnson said.

"This live broadcast is an opportunity for this area I could never have dreamed possible - national exposure on such a popular show," she said, noting the prestige of being chosen as a top vacation destination to be showcased on a program that boasts 5 million viewers daily. "We're happy the producers chose Lake George - this area has everything they were looking for and more, with the beauty and activities our area offers."

Luisa Sherman of the lake George Regional Chamber of Commerce also said the Today Show broadcast would be a boon for area tourism.

"The national and international exposure this will give the Lake George region just can't be measured," she said. "We anticipate seeing immediate impact on tourism, and it couldn't come at a more opportune time."

The rainy and cool weather this has been responsible for a substantially reduced tourism this year, she said, in addition to the sluggish economy, reflected in the county's reduced 2009 occupancy and sales tax revenues.

Sagamore General manager Tom Guay said the advance crews have been active this week at the resort, taking shots of Lake George from the hotel roof, and videotaping Sagamore guests fishing. He said he believes the live shooting will be on the decks of the Sagamore's new outside pool, with the historic, grand Sagamore in the background.

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