RUTLAND - For one Rutland native, this year's Super Bowl mega event may mean a crack at the big time in the world of high-power broadcast advertising - add to that possible fame and fortune, and you have a very daring career gamble in front of a national television audience.
The makers of Doritos brand snack chips have announced that Josh Lind is among five finalists who have been selected from nearly 2,000 entries in the third annual Doritos "Crash the Super Bowl" challenge. For Lind and his fellow competitors, this is indeed a chance in a lifetime.
Spencer Harrison, an ad agency spokesman for Doritos, said Lind - who grew up in Rutland - produced "Too Delicious," one of the competing commercials that was selected as a finalist. It now moves on to the big, final decision on Super Bowl night.
"Josh grew up in Rutland where he is know for his talent and creative verve," said Harrison. "He is not only competing to have his Doritos commercial take control of the chip brand's Super Bowl XLIII ad air time, but he is also shooting to make history by beating the ad pros and garnering the top spot in USA Today's annual Ad Meter rankings."
This year, Harrison added, Doritos included a fun twist to the Crash the Super Bowl campaign that Josh couldn't resist. If Josh Lind's Doritos commercial comes out on top to best the pro's high priced commercials, Doritos will reward him with $1 million.
That big bonus - no chump change - for Lind will likely take his budding talents far beyond the 2009 Super Bowl spotlight. He'll get the name recognition and at least one or two chances to prove that he can make it beyond one home video-style Doritos commercial.
"It will be up to viewers to select the homemade ad they want to see air during the Super Bowl XLIII broadcast on Feb. 1 on NBC," Harrison said. "Americans can make their voice heard by voting for their favorite finalist once a day at www.snackstrongproductions.com. The winning ad will not be revealed to the world - or the five finalists, including Lind - until it airs on national television during the first quarter of the Super Bowl broadcast."
The five finalists-selected by a panel of Doritos judges - will be awarded $25,000 each plus a trip to attend Super Bowl XLIII in Tampa Bay, Fla. The Super Bowl visit will include a private luxury suite at the stadium - a place where Josh Lind will learn for the first time whether or not his ad won when it is broadcast to a worldwide audience.