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Winter Carnival committee seeking event sponsors

SARANAC LAKE - The Saranac Lake Winter Carnival committee is offering organizations the opportunity to participate in this 112th annual event by purchasing the naming rights to any of the major events.

Fees for the naming rights range from $10,000 as sponsor of the Gala Parade to $1,000 for individual sporting events. Although naming rights are offered on a first-come, first-served basis, sponsors from previous years gain a right of first refusal to continue their sponsorship of the same event.

Events available for naming rights: Gala Parade, $10,000; Opening Ceremony Fireworks, $5,000; Closing Ceremony Fireworks, $5,000; Winter Carnival Slide Show, $4,000; Royalty Dinner, $3,000; Mt. Pisgah Inner-tube Races, $ 2,500; Winter Carnival Volunteer Dinner, $2,500.

Sporting Events: Ladies Fry Pan Toss, $1,500; Children's Skating Races, $1,000; Snowflake Volleyball Tournament, $1,000; Snowshoe Softball, $1,000.

A sponsor receives the following benefits:

•The sponsor's name attached to the event in all schedule information and media materials.

•The sponsor is identified as a major sponsor on the Winter Carnival Web page and a link is established to the sponsor's web page.

•The sponsor may establish a presence through banners or a booth at their event. If banners are supplied, the Committee will supply the labor necessary to install the materials provided by the sponsor.

•The sponsor will have their photo taken while presenting their check to the Committee. The Adirondack Daily Enterprise is very cooperative in publishing these photos.

•Each sponsor of an event with a fee of $1,500 or more will have a full page ad in the Winter Carnival Program. The Committee publishes 1,200 copies of this program guide for circulation within the community and many establishments provide them to their guests.

•Each sponsor receives recognition as part of the Winter Carnival slide show. This multi-media event is an integral part of the closing ceremonies and is repeated at local venues and is presented several times on the local public access TV channel. This occurs at the close of the current Carnival and as as lead-up to the next year's Carnival.

The Saranac Lake Winter Carnival is a well-known, time honored event throughout the United States. It attracts people from all 50 states as well as our Canadian neighbors. Support for the Winter Carnival is a great way to foster good will within the community while simultaneously reaching a large and diversified audience.

For more information or to purchase the naming rights to a particular event contact Jeff Dickson at 891-4344 or 524-2731 or e-mail at slwintercarn@aol.com

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