"It doesn't cost a dime," said Brown. "It just takes about 30 minutes of your time that day and filling out a form that takes maybe an hour once a year for the next 20 years or so. It's just as important as the fundraising."
Last year, the Plattsburgh Relay for Life raised $205,000. That's a number which Brown hopes to reach once again and believes is possible even in tough economic times.
"Cancer is still out there and until we find a cure, we have to keep fighting this fight," he said. "We still need money to fund the research."
The Relay for Life walk will be held from 7 p.m Friday, June 19, through 7 a.m. Saturday, June 20. An opening ceremony kicks off the event, followed by the "Survivor Lap," with cancer survivors walking the first lap of the 12-hour event.
Teams may register on-line at www.relayforlife.org/plattsburghny, and donations may be made to teams of one's choice, with everything documented on the Web site.
Other events to benefit the American Cancer Society in addition to the Plattsburgh Relay for Life event include:
Tuesday, April 7 - Second annual Relay for Life Dinner, The Burgundy Room, 770 State Route 3, Plattsburgh, 6 p.m. Local elected officials will again wait tables for tips for ACS.
Saturday, April 25 - Relay for Life Garage Sale, Our Lady of Victory Academy gymnasium, 4919 S. Catherine St., Plattsburgh, 8-1 p.m. New and gently-used items on sale.
Friday, May 1 - Annual May Day for Relay. Community encouraged to wear purple and decorate in purple in support of Relay for Life.