McKenna said other stores in neighboring communities are also going through tough times, but emphasized that it had less to do with the IGA label and more to do with distributor mark-ups.
Losing the Willsboro store would have eliminated the community's main source for many groceries, as well as the 14 jobs retained there. The store has a record of supporting school and community programs and selling produce from local farmers.
Though introducing a new product line has been a tremendous undertaking for the store, the decision to switch may prove to be the difference for whether it stays in business.
"I have answered the community's wants," said McKenna. "Now we need the community's support to make the store work from here on out."