Promotion of the event will primarily be conducted by e-mail "blasts" and Internet marketing, he said.
Another new attraction to be launched this year in Lake George Village is the Summer Concert Series at the Lake George Forum. Six concerts are planned to be offered from June to September 2010, with an expense budget of $285,000 with local businesses and other entities raising about $30,000 in support of the series. The county awarded it $9,000 for promotion.
Another event receiving county funding for the first time is the Queen's Great Boat Race, which enjoyed its heydays in the 1990s. In this event, a variety of storied tour boats on Lake George stage a race from Bolton to Lake George Village while hosting revelers. This year's event, set for May 21-13, is expected to be expanded to include 75 to 100 privately owned boats, from kayaks and canoes to cruisers and speedboats. To be headquartered at Fort William Henry Resort, the Queen's Great Race Weekend is expected to result in about 200 motel and hotel rooms being booked. The county awarded this event $6,000.
Other Lake George-based events awarded funding Monday were:
• Last of the Mohicans Outdoor Drama for 6 fully staged performances in early August, $10,000 - last year, they were awarded $2,500 for two limited presentations;
• Adirondack Wedding Association's Bridal Weekend Jan. 9 and 10 at Dunham's Bay Resort on the east shore of Lake George, $1,000 awarded;
• Lake George Elvis Festival, set for June 3- 6,award of $6,000, which is down from $8,000 in 2009 because it is now well-established;
• Albany Rods & Kustoms' 22nd annual Adirondack Nationals Car Show on Sept 10-12, $15,000, a reduction of $5,000 from 2009;
• Lake George Jazz Weekend on Sept. 18 and 19, awarded $5,000, an increase of $2,000 for 2008;