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Village receives sizeable pledge of public funding

QUEENSBURY - A new week-long event being launched this year in Lake George Village received a sizeable pledge of public funding Monday as Warren County's Occupancy Tax Committee reviewed applications Monday from various organizations for tourism-related grants.

In all the committee earmarked 9,250 for 31 different events, primarily for promotional purposes. The groups' requests had totaled $636,070. The committee's decisions are subject to endorsement by the full board at its upcoming December meeting.

New on the Lake George calendar is the LakeGeorge.com Family Fun Festival, scheduled for July 5 through 9.

The event includes over a dozen activities and contests geared for children of all ages as well as adults, promoter Jason Sherry said.

Proposed events for the five weekdays include a sand-sculpting contest, a youth triathlon, a teen dance contest, a sand sculpting competition, horseback riding, and train rides in North Creek. The event also includes a Lego building competition, an arts and crafts contest, beach volley ball and mini-golf tournaments, an ice cream social, a family film festival, a video game contest, and an evening at the Great Escape theme park.

The county Occupancy Tax Committee earmarked $8,000 to Adirondack Promotions and Mannix Marketing for promotion of the event.

Sherry told county supervisors Monday that the days immediately following the Fourth of July in Lake George were ripe for promotion, because accommodations in the town were fully staffed, yet tourism was typically slow in this particular week.

On top of that, hotels in 2009 had an occupancy decrease of 16 percent, and 2010 is expected to follow that trend, he said.

Various accommodations will be discounting their prices or participating in offering package deals for tourists, Sherry said.

The Family Fun Festival is expected to draw 3,500 children, generating 1,750 hotel and motel reservations, representing 5,250 room-nights, he said.

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