The third kind of checkout coupon is an "alert." These coupon alerts aren't technically coupons, since they don't offer money off anything in particular, but they do contain details of an upcoming sale at the store. These "secret" sales are typically not advertised in any of the store's flyers, so these checkout alerts are the only way shoppers can get in on the savings.
Unfortunately, many shoppers consistently overlook the value of checkout coupons. It's true that carrying a long, somewhat cumbersome ticker-tape of Catalinas with your receipt as you exit the store can be a mild annoyance. But the value of all three of these varieties of coupon cannot be overstated. They're all important, and you should save them all. I certainly do!
Just as we save all of our coupons that come in the newspaper, even the ones for things we think we may not buy, saving all of our Catalina coupons ensures that we'll have them on hand in case those items go on sale too. Almost two months ago, I received three $1 coupons for a smoothie beverage that I'd never tried before. Even though this is a product I wasn't terribly interested in purchasing, I held onto the Catalina coupons. A few weeks ago, just before those coupons were due to expire ... the smoothies went on sale for $1. Because I'd saved my Catalinas, now I got three of them for free!
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Jill Cataldo, a coupon workshop instructor, writer and mother of three, never passes up a good deal. Learn more about couponing at her Web site, www.super-couponing.com. E-mail your own couponing victories and questions to firstname.lastname@example.org.