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Gore Mountain Region defined as 'Purely Adirondack' in brand

NORTH CREEK - The Gore Mountain Region Chamber of Commerce presented the results of their branding project to local chamber members, officials and interested citizens Nov. 18 at the Copperfield Inn in North Creek.

Since February of 2007, the Gore Mountain Region Chamber of Commerce has been immersed in a project to brand the Gore Mountain Region. With the support of bed tax monies, they commenced the initial phase and hired the Glen Group of North Conway, NJ.

The Glen Group is led by Nancy Clark - a former resident of Chestertown.

"She really knows the area and the personality of the region, which is key," said Ed Milner, chairman of the chamber's branding project.

Conway presented the recommended branding including a new logo and other graphics, a tagline, and the "brand promise" for the region.

"Your brand," Clark explained, "is the set of values associated with your name and symbol in the mind of the consumer. A strong brand is critical to long-term success, as it shapes a successful marketing strategy, and communicates the unique selling proposition, the single most important point of differentiation, to the customer."

The chamber defines the Gore Mountain Region as including all or portions of the towns of Indian Lake, Johnsburg, Minerva, Newcomb, Chester, and Warrensburg - parts of three counties and more than a dozen hamlets.

The goal of both the Glen Group and the chamber was not to reinvent the region, but to discover an existing brand to develop.

"Our research found that the brand's personality - characteristics most commonly associated with the Gore Mountain Region - include mountains, authenticity, genuineness, scenic beauty, peacefulness and tranquility, and clean, fresh air," said Clark. "As someone who grew up in the region, I wasn't surprised to find that the region is seen as rich in recreation, family-friendly, an excellent value, easy to get to and a place to experience nature."

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