In Saranac Lake, too, the economic impact is evident. According to Saranac Lake Area Chamber of Commerce director Sylvie Nelson, hotels and motels there usually find themselves sold out during the weekend.
"We're all in one big region, and we benefit from each other in that respect," she said.
According to North Elba supervisor Roby Politi, the Ironman event has an economic impact of about $10 million in the area, and generates roughly $800,000 in sales tax revenue for Essex County each year. Though it's too early for any actual figures, he said there was no reason to believe this year was any different. Politi said he relieved reports that hundreds of athletes were lining up July 27 to register for Lake Placid's 2010 Ironman event, and that nearly all the available slots have already been filled.
"So next year there should be just as many (people)," he said.