Wild Center to host Destination Master Plan meeting

TUPPER LAKE What does it take for a community to be successful within the tourism industry? Thats what Essex County community leaders, business people and residents from Moriah (Port Henry), North Elba (Saranac Lake and Lake Placid), Schroon Lake, Ticonderoga, and Wilmington will examine when they meet and discuss the countys Destination Master Plan Friday, Nov. 14 at the Adirondack Wild Center. Lake Placid/Essex County president and CEO James McKenna describes this as a continuing effort between the six North Country communities. Our overall mission is to make life better for the communities, said McKenna. The eventual goal is to have each community gain more from tourism without taxing its resources and make the region a year-round visitor destination, while at the same time enhance the quality of life through job creation, economic opportunities and better wages. Funded by the DECs Adirondack Smart Growth Program, the program is being developed by each community under the direction of Egert Communications (Ava, Mo.). The plan has found that while all six communities share a relationship with the Adirondack Park, each has unique challenges as it relates to sustainable tourism. Some communities face the challenge of trying to grow an existing tourism economy, while others are trying to build an entirely new tourism based economy. Im enthusiastic about this plan, it certainly gives each community direction, said Moriah town supervisor Tom Scozzafava. For the town of Moriah, we hope to have an actual plan and direction that will motivate the locals and hold everyone accountable for the results. That said, the plan will also addresses the important issue that if managed correctly, it will not drive away members of the community, but ensure opportunities. The Wild Center was chosen for Fridays meeting because of what it represents for the Adirondacks. The natural history-based museum is one of the regions newest interactive visitor attraction and its playing a vital role in Tupper Lakes own destination planning. For more information visit www.EssexTourismPlan.com

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