A nice place to visit

SARANAC LAKE The All-America City cracked the top 10 in a list of the New York Times top 25 vacation getaways in the Northeast. The article, published in the July 4 Escapes section of the paper, places Saranac Lake 10th among 25 Northeast vacation destinations. Sylvie Nelson, Executive Director of the Saranac Lake Area Chamber of Commerce, said that being mentioned in a publication like the Times has an outstanding impact on the local economy. We were very excited when we heard, said Nelson. Its a great way for Saranac Lake to get more awareness. This is one of the premier newspapers not just nationally, but around the world. Nelson noted that anytime Saranac Lake receives this sort of attention, her office hears about it. We get phone calls from people all over wanting to know more about our community, she added. New York Times readers are often quite affluent and they will follow through with their plans. It puts us on the map. From our perspective, being mentioned here allows us to have advertising that we would otherwise be unable to afford. A number of local destinations and businesses were cited in the article, including the historic Hotel Saranac and Adirondack Lakes and Trails Outfitters, owned and operated by Steve Doxzon. It certainly gives people the idea of coming up here, said Doxzon. Anytime you can get a mention like that in the New York Times, its really good for business. Doxzon said that the Tri-Lakes offer a wide-variety of activities that make if an attractive choice for travellers. He also credited articles in Canoe and Kayak magazine highlighting the Northern Forest Canoe Trail for putting the area on the map. With the economy tightening and fuel prices soaring, Doxzon believes Saranac Lakes proximity to major population hubs also makes it a popular destination. Folks are looking to stay a little closer to home and not do such long distance travelling, he said. Being within a five hour drive of population centers like New York City, Ottawa, Montreal, Boston that provides a wide advertising base. Doxzon sees many repeat customers every year, but mentioned that lately he has noticed more new faces. Ive been doing this for quite a few years, and it seems like some people are just starting to discover this part of New York State, he added. The Times article included references to the Saranac chain of Lakes, the Adirondack Wilderness, and numerous popular events and competitions that occur year-round.

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