Movie theater opens for business

PLATTSBURGH - The screens are up, the seats are in position and the doors are now open at Cumberland 12 Cinemas.

The new 12-screen theater megaplex on State Route 9 held a private grand opening Dec. 18, which included guests such as town and county officials, members of the media and other local businesses.

Peter W. Edelmann, president of EuroWest Companies, Essex, Vt., the firm which owns the megaplex, said the soft opening was a perfect opportunity to test the waters for the new facility, which opened its doors to the general public the following day.

"The general reaction and the one that I enjoyed hearing was it is hard to believe this finally is happening in Plattsburgh," said Edelmann. "We also received many 'thank-yous' for providing extra wide and comfortable seats. Young and old alike, gave very positive comments."

The official opening weekend was slower than expected, though Edelmann attributed that to the inclement weather that hit the area. He added the business has been selling strong advance sales and gift certificates, however.

Plattsburgh Town Supervisor Bernard C. Bassett, who was in attendance for the advanced opening, said he was impressed with the overall facility and its ability to attract more people to the town.

"It does bring more money into the economy and it's another reason for our friends in Vermont and Canada to come to this area to be entertained," said Bassett.

The development has also meant new full- and part-time jobs for approximately 70 people, said Bassett, which is imperative at a time when other businesses are cutting back their workforces. It's Bassett's hope other employers will follow EuroWest's lead to expand businesses and services within the town.

"As the saying goes, "A rising tide raises all ships.' People will see something good happening and they'll want to be a part of it," said Bassett. "It's just another good example that we're alive in the town of Plattsburgh."

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