Shades of Green

Homeowners need to identify which green building products truly make a home healthier and more energy efficient

Green is one of the hottest buzzwords in the home building and improvement world. A survey by the NAHB (National Association of Home Builders) Research Center and Icynene Inc. found nearly half (46 percent) of people buying a new home or making major renovations are considering green products. The GreenSpec Directory, for example, lists information on more than 1,850 green building products everything from kitchen countertop and cabinets to insulation and roof shingles. With so many options, its important to distinguish which green products are the best fit for your home and family.

Why so much interest in green?
As the name suggests, green building helps reduce the impact of our homes on the environment. Yet, homeowners and homebuilders are realizing that green homes can cost less to build and operate, last longer, are healthier to live in, use less water and energy and often have a higher re-sale value (Source: US Green Building Council). In 2004 alone, more than 14,000 homes were constructed nationwide according to local green building guidelines (Source: National Association of Home Builders).

Green building is much more than an environmental initiative. The financial benefits of building green are also a major benefit. In fact, the NAHB Research Center/Icynene survey found homeowners consider cost savings to be far more important than environmental benefits when evaluating building materials.

Greener homes make sense for many reasons. The challenge is deciding what products and practices are truly green? Dozens of building products call themselves green, but theres no one universally accepted definition of what green actually means, even among building experts.

Green for life
Green building organizations such as the US Green Building Council and the Rocky Mountain Institute say green-building products should have a lower environmental impact, from the day theyve produced through the end of their useful life. They should help reduce our reliance on natural resources, reduce waste and contribute to a healthier, more durable home. Based on what homeowners are saying, they should also help us save money.

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