Youth bicycle helmet exchange at Kohl's Department Store

SOUTH BURLINGTON -- On Sunday, September 30, Kohl's department store in South Burlington will be hosting a youth bicycle helmet exchange from 9 a.m. to 11 a.m.

The first 100 children who trade in their old bicycle helmet will receive a new helmet, though the "Kohl's Cares for Kids" campaign, a partnership with Vermont Children's Hospital at Fletcher Allen Health Care.

In addition, Kohl's will present a check for more than $17,000 to Vermont Children's Hospital. The money will go to the purchase of additional new helmets, to be distributed to students in local schools this fall, through Fletcher Allen's Community Health Improvement office.

Every year in the U.S. there are 900 bicycle-related deaths and hospital emergency rooms treat more than 500,000 bicycle injuries. 2,700 children suffer serious head injuries while bicycling, and every day 2 Americans die in crashes while riding bicycles.

Experts estimate that wearing a helmet that fits correctly can reduce the risk of serious head and brain injury by as much as 85%.

Kohl's introduced the Kohl's Cares for Kids program to promote children's health and educational opportunities, and is committed to playing an active role in the communities we serve, said Julie Gardner, senior vice president of marketing for Kohl's Department Stores. We're proud of the partnerships we've created with children's hospitals across the country, and are excited to join Vermont Children's Hospital in this endeavor.

Kohl's commitment to Vermont Children's Hospital is made possible through the Kohl's Cares for Kids program, which raises funds for children's health and educational opportunities through the sale of special gift items.

Net profits from the sales go to support children's health and educational opportunities in the market areas served by Kohl's. Kohl's community outreach also includes Kohl's Kids Who Care, an annual youth volunteer recognition program, fundraising gift cards for local schools and non-profit youth groups, as well as an associate program to encourage volunteerism.

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