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PSU students organize a second 'Relay for Life'

For Chauvot organizing a PSU student Relay for Life, slated for March 30, at the Field House, is a great way to get her start. During my freshman semester at Plattsburgh I played rugby, and my teammate's mother passed away from Cancer, while we were away at a tournament, she said as explanation for picking that cause. During the summer Chauvot was introduced to Joan Brown, who is the American Cancer Society representative for this area, and organizing the PSU Relay has been a work in progress since then. Its a challenge, and I really enjoy doing it, Chauvot said. Of course it didnt take much to get other students, like her friend Kara Strang to join in the efforts and form a committee. Things really got rollong when Chauvot joined forces with three other students, Dave Pariot, Kaitlyn Emory and Tali Levi-Crouch, all public relations and advertising majors. Guided by Dr. Jonathan Slater, assistant professor of communication, the students created an integrated marketing and advertising campaign for the Relay for Life event. Working on social marketing opens up the students minds to the fact that not all public relations and advertising is done for commercial ends. It can also be done for worthy causes, said Slater. Relay for Life is a fun-filled overnight event designed to bring together community members who have been affected by cancer. The event will feature music, a celebration of survivorship and celebration of life. Participants will sign up as teams and take turns walking or running around the candle-lit indoor track throughout the night. Joan Brown said there is usually one community relay, which is held annually at the Clinton County fairgrounds. This year, however, there will be two Relay for Life events. The March 30 relay was the direct result of work by the PSU students. I want to keep doing events and things like this when I get out of college, so this is a pretty key project, Chauvot said. This is the first time an event like this is happening on the SUNY Plattsburgh campus, and we want it to continue on long after we are gone. This is what I want to do. I want to be an events planner, and I can gain that experience from working on this event, said Chauvot. Its also awesome in the sense that we get to leave our mark and hope that the freshmen and sophomores will pick up where we left off and continue the event, added Levi-Crouch. Relay for Life will allow the campus community to participate in an amazing celebration for life." For more information on the Relay for Life event, email Aimee Chauvot at chau9703@mail.plattsburgh.edu For more information on the Center for Communication and Journalism, contact Peter Ensel at 518-564-4287 or Dr. Ron Davis at 518-564-2423.

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