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Hershey Kissmobile visits Wal-Mart

What is a Kissmobile, you ask?

Just ask Sarah Pratt and Ashley Bonds. The two women, representing Hershey Foods of Pennsylvania, were at downtown Rutlands Wal-Mart last week to show off Hersheys Kissmobile and give away free samples of Hershey Kisses candy.

The unusual Kissmobile is a 25.5 long, 11.5 tall specialty vehicle that resembles a row of three giant Hersheys Kisses chocolatesa classic Hersheys Kisses chocolate, a Hersheys Kisses with Almond chocolate and a Hersheys Hugs chocolate, Pratt said. Of course, the Hershey Kissmobile is here in Rutland to dispense free Hershey kisses in all three varieties.

Pratt explained that there are two Kissmobile vehicles that travel to small towns and large cities across the United States bringing smiles to the faces of kids of all ages and sharing the message that Every kid deserves hugs and kisses especially Hersheys Hugs and Kisses.

Each Kissmobile will travel approximately 50,000 miles in 2007. The crew members will give away Hugs and Kisses, visit local childrens hospitals, and participate in festivals. The tours also will generate increased awareness for the Hersheys Kisses brand and help raise donations for Hersheys long standing charity partner, the Childrens Miracle Network.

Kissmobile One travels the northern and southern routes of the United Stated while Kissmobile Two travels the midwestern and western routes.

The first vehicle was created in 1997 to celebrate Hersheys Kisses 90th anniversary. In February 1999, Hershey introduced the second Kissmobile.

During 1997 and 1998, the original Kissmobile traveled nearly 100,000 miles. The crew handed out more than two million Hersheys Hugs and Kisses and made special appearances at 71 CMN-affiliated childrens hospitals.

The Kissmobile inspired many stories in the national media including articles in Family Circle and Auto Week magazine, segments on CNN Headline News and NBCs Today Show and was mentioned on Public Radio Internationals Whad Ya Know? program last year.

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